How to Avoid Two Common List Building Mistakes | Michael Roberts ...

When you hear about people making thousands of dollars on the Internet through their online business and by building their own email list, it?s not uncommon to wonder, ?How easy is it to build a targeted list??. Building a quality list does take a lot of time and will require your dedication and focus throughout the entire e-mail marketing process. Plenty of problems and confusion can arise, however, with this marketing technique, as there are so many different components you must understand when putting together a list. These missteps can really eat at your pocketbook. Not to mention the dent they knock in your time and energy. Internet marketing is surrounded by a vast amount of data and it is sometimes hard to determine just what the proper steps to take are. Two key point to get you started on the right path, though, are email list construction and targeting specific potential buyers to your website. Read on to learn the most perpetuated missteps people make as they step into the online marketing arena and learn how to best resist making those errors.

Many marketers on the Internet don?t make their intentions clear enough, or their instructions regarding how they collect contact information. There?s no point in having a wide network of email addresses if you aren?t going to give them quality information. There will be people who will have to be guided and taken by hand, so you have to take that into consideration. Most users are accustomed to Internet practices and are aware of what opt-in forms are for; they understand that if they provide their email address, they will receive a reward of some form. Not all users will have the same level of expertise. Try to appeal to people who haven?t used an opt-in page previously. Make sure that your page helps to walk them through the process.

If your instructions are unclear, or even worse, nonexistent, you aren?t going to be able to build as big a list as you could. Clear instructions and good customer service is another way to build trust with your site?s visitors. When they know exactly what they?re doing and what to do next thanks to your instruction they?re going to like the way you do things and see you as a trusted professional. Make an effort to be helpful and keep your instructions clear.

In compiling your list, not specifying a call to action is a large error. Basically, you are leaving your would-be customers hanging in confusion and a general lack of knowing what to do next. Lots of individuals may want your product, but it won?t do any good if they can?t figure out your website. Your ?call to action? needs to be creative and driven, you can?t just say ?click this? or ?go here? and expect they will do it. It?s not Simon Says ? they don?t have to do it. Remember that most people with have absolutely no clear picture of how to navigate their way around once they get there. Basically, you need to have things set up to be as simple and uncomplicated as possible for even the most computer-illiterate person on the planet. You?ll need to write clear, detailed instructions which leave nothing out. Answer every possible question a person could have, if that person had never, ever been online before. If you don?t, you?ve now lost that potential client. How? Two possible ways: they get to the page, but they have no clue what to do now so they give up; and they now won?t ever open your message again. You will not be able to lure them back. It?s very crucial to understand your market and make the whole process as easy as possible, because ultimately, that?s how you build your list.

Ultimately, you should approach your internet marketing lists correctly, and make sure that your efforts are consistent. Your approach to this single component holds the key to the success of your entire online business.

Should your business ever fold, you will retain your list of contacts, which can be an ongoing source of profit. Pamper your list as the asset that it is by investing intensive effort into creating a dedicated relationship with your subscribers; occasionally emailing beneficial information is a great way to do so. Your list is truly the lifeline of your business; treat it as such by avoiding these simple, yet detrimental errors.

Tags: business, email list building, leadership, list, list building, marketing, online business

Source: http://armrinvesting.com/2012/09/16/how-to-avoid-two-common-list-building-mistakes/

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